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University at Buffalo

UB Undergraduate Academic Schedule: Spring 2019

  • This information is updated nightly. Additional information about this course, including real-time course data, prerequisite and corequisite information, is available to current students via the HUB Student Center, which is accessible via MyUB. Information about HUB can be found at

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    MGM 406LEC - Product & Brand Management
    Product & Brand Management S1M Enrollment Information (not real time - data refreshed nightly)
    Class #:   11355   Enrollment Capacity:   55
    Section:   S1M   Enrollment Total:   50
    Credits:   3.00 credits   Seats Available:   5
    Dates:   01/28/2019 - 05/10/2019   Status:   OPEN WITH RESERVES
    Days, Time:   M W , 3:30 PM - 4:50 PM
    Room:   Alfier 104 view map
    Location:   North Campus      
    Reserve Capacities
    Description Enrollment Capacity Enrollment Total  
    Business Admin BS: Seats Rsvd 55 48  
    MGM 301, JR STAND
    Enrollment Requirements
    Prerequisites: Pre-Requisite: MGM 301 and junior or senior standing in the School of Management
      Course Description
    Discusses new product development, brand and pricing strategies for existing products, and the design of promotional campaigns. Gives particular emphasis to the new product development process and the design of advertising strategy.
                 Murtha, M look up    
      On-line Resources
    Other Courses Taught By: Murtha, M