Published April 3, 2017
It is with great sadness that the Department of Communication must share that beloved Associate Professor Emerita Dr. Mary Cassata died Monday, March 27th, 2017 after a brief illness.
Dr. Cassata began her career at UB as a librarian in 1965 before joining the recently formed Department of Communication in 1975, and serving UB for over 50 years. Mary retired in 2012, after having made a positive and lasting impact on the lives of the thousands of students who passed through her classes.
Mary's impact also extended beyond UB. Her groundbreaking 1983 co-authored book, “Life on Daytime Television: Tuning-In American Serial Drama,” highlighted the social impact of daytime serial television shows, work which was extended through UB's Project Daytime research project and her two commerically published books, “The Young and the Restless: Most Memorable Moments,” in 1996, and “The Young and the Restless, Special Silver Anniversary Collector's Edition” in 1998. Mary was recognized as a leading authority, nationally and internationally, on the subject of soap operas.
Dr. Cassata's vibrant personality, described by her students and colleagues as warm, humorous and full of grace, will be sincerely missed.
A brief review of Mary's illustrious career can be found here.