You will always be part of the UB family - stay connected, and
Published March 10, 2016
Dr. Melanie Green's research on the persuasive power of narrative is featured in New York Time's Best Selling Auhtor Maria Konnikova's newest book, "The Confidence Game." In pieces in the New Yorker and The New York Times adapted from her book, Konnikova cites Dr. Green's finding that the more a story transports the reader into its world, the more likely the reader is to believe it. The more engrossed a reader becomes in a story, Green finds, the less likely the reader is to notice false notes in the narrative.
How Stories Deceive - Maria Konnikova, The New Yorker, 12/29/15 - http://www.newyorker.com/science/maria-konnikova/how-stories-deceive
Born to Be Conned - Maria Konnikova, The New York Times, 12/5/15 - http://www.nytimes.com/2015/12/06/opinion/sunday/born-to-be-conned.html?_r=1