Hong, J. (2017). Social Media in China: An Unprecedented Force for An Unprecedented Social Change? Telematics and Informatics, Vol. 34, No. 3, pp. 691–693.
Xiao, X., & Hong, J. (2017). Three Features of Chinese Martial Arts Online Games. Journal of Southwest University, Vol. 43, No. 4, pp. 131-136.
Hong, J. (2017). The Role and Influence of Media and New Media in the U.S. Presidential Election in 2016. Journal of Shantou University, Vol. 33, No. 168, pp. 40–46.
Sherlick, L. & Hong, J. (2008). Internet Popular Culture and Jewish values: The Influence of Technology on Religion in Israeli Schools. Amherst, NY: Cambria Press.
Hong, J. (1998). The Internationalization of Television in China: The Evolution of Ideology, Society, and Media Since the Reform. Westport, CT: Praeger.
Hong, J. (2014). New Trends in Communication Studies (2 volumes, 978 pages). Beijing, China: Tsinghua University Press.
Hong, J. (2009). Berkshire Encyclopedia of China (5 volumes, 2,800 pages). Great Barrington, MA: Berkshire Publishing Group. (Associate Editor for Media and Communication.)
Lu, S., & Hong, J. (2007). The Frontier of Mass Communication Research: Theories and Issues (Western Humanity and Social Sciences Research Frontier Book Series). Beijing, China: Renmin University of China Press.
Hong, J. (in press). The Political Implications of Mainland China’s Strategies for Exporting Movies and the Realities. Studies on Chinese Communism.
Jang, W., Hong, J., & Frederic, E. (2015). The Framing of the North Korean Six-Party Talks by Chinese and North Korean News Agencies: Communist Propaganda and National Interests. Media International Australia, No. 154, pp. 42-52.
Hong, J. (2014). The Use of New Media in the Eastern and Western Contexts. Media and Society, No. 8, pp. 54-55.
Hong, J., & Yan, S. (2014). The Necessity, Urgency, and Challenges for International Dissemination of Chinese Culture. Journal of Journalism & Communication Research, Vol. 21, No. 6, pp. 5-21.
Hong, J. (2014). What Can We Learn from Hollywood & Bollywood in Making Huallywood? China Media Report,Vol.49, No. 1, pp. 4-9.
Hong, J. (2014). Toward Globalization: The Approaches and Accomplishments of the Four Media Giants in Asia. In T. McPhail (Ed.) Global Communication: Theories, Stakeholders, and Trends (4th Edition). Malden, MA: Wiley-Blackwell, pp. 248-74
Hong, J. (2013). The Trends, Factors and Impacts of Changes in the U.S. Media Industry. Journal of Huaiyin Teachers College, Vol. 35, No. 6, pp. 817-823.
Hong, J. (2013). The Resurrection of Advertising in China: Development, Problems and Trends. In M. Keane & W. Sun (Eds.) Chinese Media. London, UK: Routledge, pp. 326-42.
Hong, J. (2013). The Differences and Misunderstandings in the Concepts of Communication and Culture between the East and West. In Y. Xie & H. Xu (Eds.) Media Leaders Forum (3). Beijing, China: Social Sciences Academic Press of China, pp. 409-422.
Qi, A., & Hong, J. (2013). The Multi-Variant Theoretical Perspectives on Mainstream Media Studies in Western Countries: An Analysis. Journalism Bimonthly, Vol. 117, No. 1, pp. 8-15.
Hong, J. (2012). From an Exclusive Communist Propaganda Machine to a Multi-Purposed Global News Agency: The Domestic and International Factors Contributing the Transformation and Its Theoretical Implications. Studies on Chinese Communism, Vol. 46, No. 12, pp. 50-64.
Hong, J. (2012). The Current Situation and Trends of Change in World Television: An Analysis of the Criticism on China’s TV by Cui Yongyuan. In A. Shi et al (Eds.) Collections of Frontier Lectures on Journalism and Communication Studies. Beijing: Qinghua University Press, pp. 211-236.
Hong, J. (2012). The Strategies for Globalization of Four Asian Media Giants: China, Japan, India and South Korea. Journal of Culture & Communication, 1(1), 110-122.
Hong, J. (2011). Mass Media, Public Opinion and Democratic Political System: Functions and Limitations.Journalism and Communication Review, 6, 32-42.
Hong, J. (2011). From A Communist Propaganda Machine to A Global News Agency. Journal of Political Communication, 28, 377-393.
Hong, J. (2011). The New Trends of the US Government Media in the Post Cold-War Era: An Analysis of the Implications. Journal of Journalism Communication Research, 18(2), 4-14.