Department of Communication, Assistant Professor
Media effects (entertainment media), intuitive morality,
cognitive science, evolutionary psychology
Matthew N. Grizzard, Ph.D., Michigan State University. Media Effects. Dr. Grizzard’s research examines the cognitive, emotional, and psychobiological effects of media entertainment (TV, film, and video games). Specifically, his research emphasizes how media entertainment exploits evolutionarily-derived psychological processes to determine viewers' responses to media messages. Some recent topics of his research include the ability of video game play to elicit moral emotions (e.g., guilt), the influence of solo versus cooperative video game play on economic decision-making (e.g., increased/decreased generosity), and the salience of ingroup biases influencing transportation into narratives.
325 Baldy Hall
Buffalo, NY 14260
Email: mngrizza [at] buffalo [dot] edu