Dr. Hong's research focuses on global communication issues, relationships between media and society in Asian societies, and how media formations differ in different societies. He is a Research Associate of the Fairbank Center for Chinese Studies at Harvard University and a Senior Fellow of the Center for Communication and Sustainable Social Change at University of Massathusas-Amherst. His major publications include two authored books: The Internationalization of Television in China (Praeger, 1998) and Internet Popular Culture and Jewish Values (with L. Sherlick, Cambria Press, 2008); an edited book: Series on Western Research in the Humanities and Social Sciences: Mass Communication (with S. Lu, China Renmin University Press, 2007); dozens of chapters in edited books and dozens of articles in refereed journals, including The Harvard International Journal of Press/Politics, Telematics and Informatics, Journal of Political Communication, Media, Culture & Society, Telecommunications Policy, Gazette-The International Journal for Communication Studies, International Communication Bulletin, Media Development, Studies of Intercultural Communication, Asian Journal of Communication, Asian Survey, Asian Cinema, and American Journal of Chinese Studies. He has received various awards for research and teaching and was interviewed by The New York Times on media and social change in China. Currently he is an editorial board member of Telematics and Informatics, Modern China Studies, Communication & Society, American Review of Chinese Studies, and Journal of Chinese Communication, etc. He is also a review editor of Communication for Social Change and a special reviewer of the Asian Journal of Communication. He has also served as President of Chinese Communication Association (CCA) and President of United Societies of Chinese Studies (USCS).