Christy Francis

Adjunct Instructor

240A Center for the Arts

Phone: 716.645.2437

Email: artsmgmt@buffalo.edu

Research Interests: qualitative marketing research methods

Course:

Bio:

Christy is the co-founder of Fresh Batch Insights, specializing in qualitative market research for organizations across a variety of industries. She helps clients build an ever-evolving narrative that sees consumers as a culture, not a collection of static data points. Her work is often the foundation for compelling marketing, branding, and product development.  In addition to her consulting work, Christy is a Consumer and Marketing Insights Specialist at Daemen College.

Christy holds a BS in Business Administration, Concentration in Finance, and an MBA from the University at Buffalo.  In addition to her work within the marketing realm, Christy is an illustrator and photographer. She owns and operates Avery & Harlow, an online art business named for her twin daughters. Christy sits on the board of Massachusetts Avenue Project, a nonprofit urban farm on Buffalo’s West Side.