Public Health Lecture
The Insider's View of the Insider: Jeffrey Wigand discusses his experience with the tobacco industry
In court, in the Wall Street Journal and on 60 minutes, Wigand took public his knowledge that tobacco companies had conducted extensive campaigns to conceal from the public their knowledge that that cigarette smoking was highly addictive and caused lung cancer.
Wigand became nationally known as a whistleblower on February 4, 1996 when he appeared on the CBS news program 60 Minutes and stated that Brown & Williamson had intentionally manipulated its tobacco blend to increase the amount of Nicotine in cigarette smoke.
Wigand claimed that he was subsequently harassed and received anonymous death threats. Wigand discussed the death threats in an interview.
He was portrayed by Russell Crowe in the 1999 film The Insider directed by Michael Mann, which also stars Al Pacino and Christopher Plummer.
Dr. Wigand currently lectures around the world as an expert witness and consultant for various tobacco issues, and devotes time to his non-profit organization Smoke-Free Kids Inc., an organization that attempts to help children of all ages make better decisions and healthy choices regarding tobacco use.
Dr. Wigand will be in Buffalo to receive a distinguished alumni award through the UB Alumni Association on March 28th -Friday evening. (Dr. Wigand holds three degrees from the University at Buffalo, a BS in Chemistry and a MS and PhD in Biochemistry through the School of Medicine and Biomedical Sciences and Roswell Park Cancer Institute.)
Dr. Gary Giovino, Professor, chair of the Department of Community Health and Health Behaviors will host this special presentation.Dr. Giovino's work has focused on surveillance of tobacco use and dependence among youth and adults in the United States and around the world. Please feel free to bring a guest.