Athletics Nomenclature

The qualities and values of University at Buffalo Athletics are expressed in the design of its brand identity. These guidelines allow strategic partners to work with the elements of the design so that their application and presentation achieve a powerfully consistent effect. Following these guidelines in our communications will help to tell a powerful UB Athletics story.

Identity Hierarchy

Within our overall visual system, we have established a set hierarchy for how various marks should be used.

The following hierarchy serves to guide which marks appear most often throughout the athletics brand. Additionally, this hierarchy should be used when providing assets to vendors and media outlets for use.

Primary Mark

Primary Mark.


Athletic Wordmarks.

Spirit Mark

Spirit Mark.


Athletic Lockups.

Related Resources