UB student wearing a UB branded hat.

Trademarks and Licensing

The standards and guidance outlined within this site apply university-wide to all business practices.

UB Trademarks and Licensing manages the proper use of the University at Buffalo’s name, logos and signature marks to protect the integrity of the university’s identity, brand and reputation. All employees and students, as well as outside vendors, must work with our representatives to create branded apparel and other merchandise with any UB lockup, mark or name.

New to Trademarks and Licensing?

Please review the following

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Final Step

Obtaining Approval

Additional Resources

Looking for Approvals?

If you have any questions about UB's Trademarks and Licensing process or an outstanding order that needs approval, please contact us at UBTrademarks@buffalo.edu

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