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Bullish on Buffalo

In the spring, UB launched a new brand strategy aimed at telling the university’s story to a global audience (read more in this issue’s Editor’s Essay). As part of the initiative, the UB Bulls athletic marks received a refresh, with “Buffalo” regaining its prominence and a new tagline, “New York’s Public Powerhouse,” emphasizing our statewide stature. Uniforms, courts and fields will reflect the new marks in a phased-in approach, beginning this summer with the football field turf replacement.