Kathryn Przybyla in the Barclays Center during the Dec. 10,
2015 game against the Philadelphia 76ers. Photographs by Brendan
For Kathryn Przybyla, a 15-hour workday without breaks is
business as usual. “Kat” Przybyla (BA ’11) at the
age of 26, is in her third season as the social media coordinator
for the Nets and Barclays Center.
Born and raised in Getzville, she grew up as a Bills and Sabres
fan, and was active in sports—basketball, soccer, tennis,
competitive Irish dancing. She has what many would consider a dream
job, and appears to be ideally suited for its thrills and
pressures. “I’m always busy; that’s a
definite,” she says. “But I’m a person who
thrives in high-pressure environments. With live sports, you can
have your notes, but you can never predict what’s going to
happen. That’s where I’m best—in the heat of the
moment. I love it.”
A typical workday begins at 8 a.m., when Przybyla catches up on
news and the team’s social media feeds, and then posts
@BrooklynNets’ first tweet of the day: “Beautiful day
for a game. #Nets look to start win streak vs. #Sixers.” She
relies on her iPhone almost exclusively to post content. “I
try to hit the morning commute crowd,” she says.
A big part of Przybyla’s job is to give fans an inside
look: images and information that they can’t get anywhere
else. She arrives at the arena an hour before
“shootaround,” the NBA term for practice on game days.
“I take photos, post sound bites from the players about
tonight’s game—anything cool about the matchup,”
If a fan posts something interesting, she’ll respond.
“I’m really big on interactions with fans. It’s a
conversation with our base. If fans are hyped about something,
I’ll retweet that.” After practice ends, she grabs
lunch, but still posts content—there’s no break on game
In 2009, as a sophomore communications major at UB, she signed
up for her first Twitter account. “I tried to teach myself as
much as possible on my own,” she says. Later, she took an
advertising class taught by Marc Adler (MA ’83, MBA
’82, BA ’79) in which students were required to have a
Twitter account and to submit homework via tweets and using
hashtags.“Just using the medium was a great start. I never
realized that it would be a major part of my career,” she
The following year, she applied for an internship at CNN’s
“The Situation Room with Wolf Blitzer.” She had
introduced herself to Blitzer (BA ’70) at a university awards
ceremony. He was receiving a Distinguished Alumni Award and
Przybyla a J. Scott Fleming Scholarship from the UB Future Alumni
Network. She told the news anchor that she followed him on Twitter.
Blitzer encouraged her to apply for CNN’s internship program.
She did, and the next summer ended up working for one of the
show’s on-air correspondents in New York
City—transcribing interviews, helping with on-location
shoots, cutting background video for the web and on-air packages.
It was her first time living away from home. “I fell in love
with the city. And big media,” she says.
Przybyla interned for the Sabres during her senior year, working
in the hockey team’s broadcast department. After graduation,
she landed a job as the social content coordinator for the Buffalo
News’ website. “It was a fantastic job, a great writing
boot camp,” she says. “I was writing up to four or five
articles a day.”
Two years later, she made the move to the Nets. In a market in
which so many sought-after positions are won through personal
connections, Przybyla got the job through an online application and
by reaching out to the hiring manager with an email. In her new
role, she made the jump from daily reporting to what is possibly
the shortest form of communication that can still fall under the
rubric of news. “I still consider myself a writer,” she
says. “But now I write in 140-character tweets.”
Excerpted from At
Buffalo magazine. Read
the full article.
In October 2015, Przybyla took over our Twitter account to
answer questions about social media, the Brooklyn Nets, and her
experiences at UB. Read the recap of the talk below.