“We regularly need to check in with alumni,” said
Kristin Woods, assistant vice president for alumni engagement.
“If we’re not taking the pulse of our alums,
we’re doing them a disservice. Our mission is to serve our
constituents, and understanding their needs and perceptions is key
to fulfilling that mission.” Over a three-week period,
thousands of alumni offered their feedback on a variety of topics,
from how they felt about UB, how they want to keep in touch with
the university, the activities they were most interested in, and,
as the case may be, what kept some from keeping in touch.
Higher education remains a key value among respondents, with 94
percent indicating they agree or strongly agree, as was the desire
to help current students. The results also showed a high degree of
affinity to one’s degree school, but also an interest in, and
understanding of, the university’s priorities and
Following are other key survey findings:
- Alumni are satisfied with their academic experience at UB, and
have a high degree of pride in their association with the
- There is a deep interest in career services, both from alumni
who are seeking assistance and those able to help others with
professional development and job searches.
- As for what keeps alumni from participating, most often it was
simply distance from campus, with engagement dropping off as
distance increases. “This is a signal to us to continue our
virtual programming, and to make sure alumni are aware of the type
of online programs available,” Woods said.
On a promising note, overall engagement of alumni is increasing
Although the survey results are encouraging, they indicate that
there are still opportunities to be had. “Finding new ways to
reach alumni outside Western New York is one opportunity we’d
like to take a deeper look at,” said Woods.
The analysis continues, and will help guide our future strategic
initiatives to meet your needs and interests.
Thank you to all who participated!