DRIVEN: Recruiting and Retaining Gen Z in Uncertain Times

The traditional recruitment and retention techniques that we used in the past for Millennials are no longer working, especially in uncertain times like these. A brand new approach is needed to ensure that we have success in recruiting Gen Z students to our companies and organizations with a much more customized experience that appeals to this driven, tech savvy, service oriented, and career focused student. If Gen Z is going to join your organization, you must have a clear vision for how this experience will pay off over a lifetime and be able to articulate that. 

By explaining the characteristics of Gen Z, as well as how these traits were formed by Gen X parents, we can explain what changes need to be made to our recruitment processes and retention techniques in order to be relevant for this generation. The time is now. 

By the end of the presentation, participants will be able to:

1. Describe the basic characteristics of Gen Z students and why these characteristics formed.
2. Analyze seven traits of Gen Z and what opportunities this creates for our communities.
3. Assemble a list of changes to our organizational processes such as recruitment, advertising/PR, and retention.
4. Position your organization to be irresistible to Gen Z students.
5. Build a real value proposition that actually resonates with Gen Z and keeps them engaged.

About Mike Ayalon
Mike Ayalon, BS '97, is the CEO of Greek University, an educational platform that has inspired countless institutions across North America in identifying, understanding and resolving current social issues. As a professional speaker, entrepreneur, and author, Mike has headlined over 400 presentations across 200 college campuses in 35 states to bring light on pressing problems, such as Sexual Assault Prevention, Hazing Prevention, Alcohol/Drug Abuse Prevention, and Motivation in Student Organizations. Mike's strong technological background and varied professional experience in helping to build companies from startup to over $25 Million in annual sales gives him a profound understanding of the ways these issues penetrate all levels of corporate and educational structures today.

As a TIPS-certified trainer and the former Executive Director of Sigma Pi Fraternity with 120 chapters and over 100,000 members nationwide, Mike has a deep understanding of the current situation on campuses and corporations as well as a structured plan on how to empower our own youth to stop being a part of the problem and become an active part of its resolution. In addition to his role with Greek University, Mike also currently serves as the Wilson County Rural Communities Opioid Response Coordinator through Middle Tennessee State University's Center for Health and Human Services. In conjunction with his role on the Board of Directors at DrugFree WilCo, Mike is actively reducing drug abuse and addiction in Middle Tennessee. Mike is a graduate of the School of Management at the University at Buffalo and has a Master's Degree from Cumberland University in Public Service Management.