University at Buffalo - The State University of New York
Skip to Content
UB Alumni Association: Your alumni-powered global network

George W. Thorn Award

Joel Lunenfeld, BA ’99
The vice president of global brand and creative strategy at Twitter, Lunenfeld (@joell) ignites conversations between the world’s most iconic brands and Twitter’s 300 million users.

He has been a major digital influencer for a decade: as founder and CEO of Moxie Interactive, a top digital agency, he created innovative programs across social media for clients such as Verizon Wireless, L’Oreal and Twentieth Century Fox.  An inductee into the Advertising Hall of Achievement, he is a board member of Hire Heroes USA, a non-profit that helps veterans find jobs and transition from military to civilian life. Speaking to more than 500 UB students in 2016, Lunenfeld encouraged them to be fearless about being themselves, saying “That takes the most bravery.”

George W. Thorn Award

The Thorn Award is given to University at Buffalo alumni under 40 who have made outstanding contributions to their career fields or academic areas.