UB student Estelle Legros’ problem was simple. “I
was stubborn.” Legros admitted this during an online
conversation with Rosalind
Jarrett Sepulveda (BA
’69), executive in charge of publicity for the Screen Actors
Guild (SAG) Awards.
In the UB-arranged conversation, biology major Legros
asked how best to break into marketing and public relations. She
said her father, a vice president of marketing for a local company,
had encouraged her growing interest in those fields.
“My father has always been trying to get me into
marketing, but I was stubborn. Although I know that networking is
key, I feel strange relying on my father for help with other
professionals,” Legros said.
Jarrett Sepulveda quickly assured Legros that “family and
friends are the best route to starting a network,” and
encouraged her to talk with her father’s contacts.
She also advised Legros to take classes in marketing and
journalism, join organizations connected to those fields and work
as an intern in those areas.
“Volunteering puts you into closer relationships with
other people in your field, both junior people like yourself and
people further along on their career paths,” Jarrett
Sepulveda said. “This business is all about
After graduating from UB, Jarrett Sepulveda worked at the
Association of American Dance Companies, the New York State Council
on the Arts, the Los Angeles PBS television station KCET/28, and
ABC Television Network Group. She also served as a public relations
consultant for E! Entertainment Television and Jeff Margolis
Productions, and is a recipient of the Publicist Guild of
America’s Maxwell Weinberg Publicists Showmanship Award, the
UB College of Arts and Sciences' Dean's Award and the ICG
Publicists' Bob Yaeger Award for public service.