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We have all been there before. We do the things we do in the same way we’ve always done them, and we become lulled by the routine and the satisfaction that comes from getting something done. Every once in a while, though, something happens that forces you to break out of the rut.
That’s exactly what the UB Today magazine team was facing last December. The group was given an opportunity by Provost Charles F. Zukoski to prove that this magazine, though entirely serviceable, could be better, much better, for its readers. Since that challenge was presented, the team has been meeting weekly—and sometimes more often—to produce a publication that is not only more visually appealing, but also more approachable and reader-centric in both content and tone. Moreover, a decision was made to increase the number of issues from two to four annually.
Beginning with the next issue of UB Today, in winter ’14, you will receive a publication that is significantly different from the one you’re reading now. Among other things, you’ll find a deeper dive into campus life, featuring students, faculty and staff; clever, more relatable ways of presenting research concepts and their applications; and more opportunities for multiple sides of current cultural issues to be hashed out. Traditional columns from institutional representatives—like me—will be set aside in favor of more conversational essays or other points of entry to connect with our readers. Who knows, I may weigh in on the top 10 spring break locations (or places to avoid during spring break, depending on your perspective). But you get the point. We are looking to talk with you, not at you. I, for one, am very excited about this new and creative way to connect with UB’s nearly 230,000 alumni. And the new quarterly schedule means the content will be fresher when you retrieve the magazine from your mailbox.
In the meantime, like other UBAA presidents before me (BTW, I was elected to a two-year term in May of this year), I am always interested in hearing from you on anything UB-related. I am here to serve, and I am thrilled to be president during this very exciting time.
Carol Gloff, BS ’75
President, UB Alumni Association
Carol Gloff is founder and principal of Carol Gloff & Associates in Natick, Mass., a consulting firm that assists the medical products industry. In addition to her BS in pharmacy from UB, she holds a PhD in pharmaceutical chemistry from the University of California, San Francisco.
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