Photo Douglas Levere, BA ’89
AWHILE BACK, the UB Alumni Association ran an ad for membership in this magazine with the slogan, “You don’t know your own strength.” The takeaway concept was that although we may be strong and capable as individual alumni, we are much stronger and exponentially more effective when we unite. Indeed, we’ve all heard the saying, “There is strength in numbers.” When applied to our group of nearly 200,000 alumni around the world, the potential of this concept is mind-boggling.
Imagine if every single alumnus had an active connection to the University at Buffalo. While I certainly wish that each of you feel the same passion that I have for UB, I also understand that for whatever reason, many of you have become disengaged from your alma mater. Accepting that fact and considering today’s environment have led us to focus our resources on those alumni who care about UB’s past, present and future. Now it’s up to you to choose whether you will maintain your connection to UB through the magazine.
On the outside wrap of this issue, we have provided a reply card that asks you to make your choice. Some of you—long out of contact with the university—will be asked to opt in. This will signal to us that you are still interested in supporting UB and would like to continue receiving the magazine. If we don’t receive your reply card, we will no longer mail the magazine to you. Those of you who’ve shown more interest in UB will automatically continue receiving UB Today. However, we are asking these individuals to consider switching to our online version as a way to help UB in its green efforts.
For those of you who choose to continue receiving UB Today in whichever format, thank you—you will be glad you did. The magazine will continue to highlight many of the fabulous events happening all around us—academically, athletically and economically—that will help establish UB as a great public research university, the leading economic generator in Western New York and, especially, as a place that makes us all proud by association.
If I could contact each of you personally to discuss any of these issues, I would. Instead, I invite you to contact me on Facebook, by phone (716-523-1957) or via e-mail (firstname.lastname@example.org). I will be honored to help you find a way to reignite your passion for UB.
Marc A. Adler, MA ’83, MBA ’82 & BA ’79
President, UB Alumni Association