Engaging online alumni center caps
year of strategic planning
Like any well-run business, the UB Alumni Association has developed an aggressive three-year strategic plan, which was adopted at the UB Alumni Association’s annual board of directors meeting in 2002. To develop the plan, Jay Friedman, Ed.M. ’00 & B.A. ’86, led a committee that included members not only from Buffalo, but also from New York City, Washington, D.C., San Francisco and Tokyo. The Honorable Leslie Foschio, J.D. ’65 & B.A. ’62, who led a previous strategic planning committee, also provided invaluable assistance. For more than a year, the committee worked hard to develop the plan, based on the findings from several surveys and other research concerning your needs and wants.
As the first year of the strategic plan ends, I am pleased to report that we have made significant progress toward each of the goals and objectives outlined. As a result, we have experienced a significant increase in our membership, more participation in our regional and local programs, and improvement in the quality and scope of the programs and services offered to alumni.
The importance of effective communication among the Alumni Association, the university and our alumni base is emphasized in this strategic plan. One key, measurable outcome of these communication initiatives has been the redevelopment of the UB Alumni Association website, successfully launched this past February. We continue to strive for a more comprehensive—and effective—use of electronic media in all our programs and initiatives, with the goal of better serving you.
I encourage you to visit www.alumni.buffalo.edu. You will be pleasantly surprised with this fresh and vibrant online “Alumni Center,” with its links to university news, chapter events, information on the perks of Alumni Association membership and more. We welcome your general comments; within the site we also seek your answers to a variety of UB-specific questions, e.g., who was your favorite UB professor and why.
In addition to our updated site, we have launched @UB, a monthly electronic newsletter covering the latest news and happenings at the university. First tested in January, @UB has since grown into a dynamic and valuable communication tool, serving well over 15,000 alumni and friends. You can subscribe to @UB, at no cost, by visiting the Alumni Center online.
I commend and appreciate the many alumni who have supported our efforts through their active participation in various programs and services. As the strategic plan continues to unfold, I look forward to reporting even more positive results as we continue to build your UB Alumni Association.
Robert O. Davies